Insights based on buyer behavior, market preferences, and current economic signals.

1. Shift Toward Quality Over Volume

Consumer demand in China has slowed, but remains resilient for high-quality, single-stone purchases.
Implication: Traders should prioritize precision-cut, clean stones over bulk supply.

2. Demand Concentrated Around Signature Colors & Cuts

Amethyst: Deep royal purple tones; mid-sized faceted stones (2+ carats) and rough with no zoning remain the most sought after.

Aquamarine & Lagoon Tourmalines: Santa Maria blue and vivid lagoon tones preferred; baguette and drop cuts trending.

Emeralds: Strong demand for bluish-green stones, well-cut in emerald and pear shapes with no visible inclusions.

3. Precision Matters

Across all stones, clean cuts and calibrated sizes (especially in the 1–5 carat range) are commanding noticeable premiums.

4. Rough Stone Expectations Are Rising

Buyers are rejecting low-grade rough. Even for wholesale, there’s a clear shift toward thumb-sized or larger pieces with consistent color and minimal zoning.

5. Inventory Discipline Is Key

With slower turnover, suppliers must avoid overstocking low-grade material.
Implication: Focus resources on sourcing, grading, and polishing fewer but higher-quality stones.